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Coaching

THE COACHING PROCESS WITH EDU WAS A TURNING POINT! I WAS UNSATISFIED WITH WHAT MY PROFESSIONAL FUTURE WOULD OFFER ME, I WAS LOOKING FOR NEW PATHS AND EDU’S STRUCTURED AND RATIONAL APPROACH WAS AN ESSENTIAL SUPPORT FOR ME AT THAT TIME. FOR ME, HIS DISTINCT EDGE IS COMBINING THAT APPROACH WITH THE DIVERSE PRACTICAL REFERENCES OF HIS CAREER AS AN OFFICER AND ADDING HIGH DOSES OF SENSITIVITY, WITH A SPECIAL FOCUS AND ATTENTION TO THE SEVERAL ASPECTS OF OUR HISTORY, WHICH ARE RELATED TO PROFESSIONAL DECISIONS AND DESIRES. I EXPERIENCED A FAST, FLUID, AND EMPOWERING PROCESS, WHICH DEALT WITH EVERYTHING THAT WAS POSSIBLE AND NECESSARY AT THAT TIME! IN THE END, I REALLY HAD A NEW CAREER PATH TO FOLLOW AND A NEW JOB. AND MUCH MORE THAN JUST THAT! AT THAT MOMENT AN ENTREPRENEURIAL JOURNEY OF DISCOVERIES BEGAN, WITH SMALL AND BIG STEPS, LOOKING AT MYSELF AND AT OTHER PEOPLE, WHICH CONTINUES TO THIS DAY.
— FERNANDA AIDAR

 

WHAT IS IT?

The coaching process is the opportunity I have to help another human being in a learning process. Normally, I offer support in the reflection on life purpose and paths to follow, as well as competence development.      

This closer work between you, coachee, and me, coach, generates more quickly and clearly the discovery and development of the purpose and the paths to follow to achieve the purpose.

It is a process that has two main advantages. First, as in any individual process, I am, as coach, 100% focused on your development topic. Furthermore, the beginning of the coaching process occurs at any time of the year and depends solely on the availability in our agendas.
 

HOW DOES IT WORK?

As the basic methodology, I apply our PURPOSE Model. Since 2009 I have helped thousands of people. In this period I participated in three coaching certification programs: ACP - Ontological Coaching by Newfield Network, ICC - Integral Coaching Canada, and ICC - Integrated Coaching Institute. All recognized by the Brazilian and International Coaching Federations.

It’s a process with a well-defined beginning, development, and end, with 10 one-and-a-half-hour sessions on a specific topic raised by the coachee. These sessions occur, in general, in a face-to-face way, but they can also be carried out virtually, specially with individuals that live outside Brazil. I currently have coaches from around the globe in the different continents.

FOR WHOM IS THE PROGRAM INTENDED?

Professionals and entrepreneurs;

Officer, managers, supervisors, and administrators interested in self-knowledge and self-development;

Leaders in moments of transition;

Entrepreneurs and Businesspeople;

Young people at the beginning of their careers;

Organizations interested in investing in the development of their leaders and collaborators;

Professionals under Career Transition;

Young students of High Schools;

College students;

Each and every individual interested in seeking their purpose in life through a professional path that is in harmony with their essence, their vocation, and their talents..


As an executive, coaching was fundamental in several times in my career. It is excellent as a self-awareness process, critical at certain times when I needed to work relationships with peers, direct reports, and bosses and, above all, fundamental to work my life purpose and the connection of my day-to-day with this greater mission.

Edu Seidenthal


THE COACHING WORK I DID WITH EDU WAS ESSENTIAL IN TRANSFORMING A VERY DIFFICULT MOMENT OF MY PURPOSE JOURNEY TO REAFFIRMATION, REDEFINING THE NORTH OF MY INTERNAL AND EXTERNAL COMPASSES. AT THAT TIME, IT HAD BEEN 4 YEARS SINCE I QUIT CNN IN LOS ANGELES. I HAD ALREADY GONE THROUGH THE UPS AND DOWNS OF A CAREER FOCUSED ON HELPING THE PLANET. DESPITE THE SIGNIFICANT ADVANCES, THAT MOMENT CAME WHEN DOUBTS CROSSED THE RED LINE. FOR THE FIRST TIME I WAS QUESTIONING GOING BACK AND RETURNING TO THE INTERNATIONAL MEDIA SECTOR, WHERE I HAVE 12 YEARS OF EXPERIENCE. I WAS SUFFERING DEEPLY FROM THE CLASH BETWEEN THE NEW AND THE OLD WORLD. I NO LONGER KNEW WHO I WAS. IT WAS IN THIS CONTEXT THAT I TURNED TO EDU. HIS METHODOLOGY AND HUMANITY WERE CRUCIAL TO RESCUE MY ESSENCE, RECOVER MY SELF-ESTEEM, AND RENEW MY DETERMINATION WITH MY HUMANITARIAN JOURNEY. TODAY, SIX YEARS LATER, I CARRIED OUT HUMANITARIAN MISSIONS WITH THE INTERNATIONAL RED CROSS AND UNITED NATIONS IN MORE THAN 10 COUNTRIES, INCLUDING SOUTHERN SUDAN, THE MOST DIFFICULT PLACE I WAS IN OUT OF THE 55 COUNTRIES I HAVE VISITED. AND EDU WAS THERE WITH ME. THERE AND IN SO MANY COMMUNITIES WHERE THAT RECALIBRATED COMPASS TOOK ME. UBUNTU IN THE BLOOD. I AM BECAUSE WE ARE, EDU.
— Fernanda Baumhardt (FOUNDER OF PRO PLANETA)

 
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